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What is an Event for Evan?

Answer

An Event for Evan is a gathering of people — friends, family, neighbors, coworkers, etc. — that are coming together to learn about and support our campaign. Every event is different, and you should organize an event that fits your personality and that your guests would enjoy.

You don’t need any special skills or resources to host an Event for Evan. All you need is the willingness to stand up and share your story with others. Well, and a few snacks, a signup sheet, and a smile. The rest will take care of itself. The most important thing is that everyone leaves the event signed up as a supporter of our campaign.

Why host an Event for Evan?

Answer

No amount of paid advertising or volunteer door-knocking can ever outweigh the personal endorsement of a friend. By hosting an Event for Evan, you’re telling your friends & family that you’re standing with Evan, and they should too. And they’ll be much more likely to support him if they know you are and if you ask them to join you.

Besides, it’s fun to connect offline with others. Events for Evan are a great opportunity to connect with people in your community, invite others to sign up to be a part of the campaign, and have a great time in the process.

Okay, I’m sold. How do I host an event?

Answer

Start with your story

There’s no better way to help Evan’s message connect with your friends, neighbors, and coworkers than your own personal story that explains your background, passions, and why this campaign matters to you.

Your story doesn’t have to be long. Just a few sincere sentences will be a powerful tool! Ask yourself the following questions:

  • How did I feel before I heard about Evan?
  • When did I first hear about Evan McMullin’s candidacy?
  • What was my response?
  • At what moment did I decide to support Evan? What brought this about?

Write down your answers to these questions and you have your story! This will prepare you to share the real, honest reasons why you support Evan, and this will undoubtedly resonate with your friends and neighbors far more than facts or talking points.

Choose a date & time

  • People are more likely to turn out on “off days,” when there isn’t much going on. Try to avoid holidays, big events, and odd hours (like during the work day) to make it easy for your guests to attend.
  • Give your guests advance notice — but not too much! — so they can plan to attend. Too little, and they might be busy already. Too much, and they might forget. 1-3 weeks in advance is a good range.

Choose a location

  • The easiest venue is someone’s home, but other — public — venues can work as well. Perhaps a local coffee shop or restaurant? 
  • Knowing your venue will help you have a sense of how many people to invite. You want the event to be full, but not overcrowded. But whether it’s three people or three hundred, every event helps!

Promote your event

  • Once you’re ready to start inviting folks, the first step is to register your event on the campaign’s website at https://www.evanmcmullin.com/host. If you’re not already logged in, you’ll be prompted to log into your McMullin for President account in order to register your event. The easiest way to log in is wither Facebook or Twitter.
  • Your event can be “public” (listed on the website) or “private” (hidden from the website calendar). Either option is fine. Listing it on the website gives you a shareable link where people can RSVP, ask questions, and reference the event’s date, time, and location.
  • You should set a goal for how many people will attend your event, and keep in mind that not everyone you invite will be able to make it. It’s reasonable to estimate that half of the people you invite may not attend. And that’s totally fine, if you plan accordingly.
  • Feel free to make your own leaflets or fliers and share them at church, school, the gym, etc. — any place where you know folks who might like to attend.
  • There’s no better, more effective way to invite someone than to call them and ask directly. But you should also share your invite on Facebook, Twitter, and via email.
  • Encourage everyone to RSVP on the event page you created on the website, as that’ll help you get a firm headcount. It also gets your guests signed up for the campaign so they can stay up to date on future chances to get involved!

On the day of the event

  • Get excited! The day is finally here!
  • Print out / make your sign in sheets, which should ask for (a) name, (b) email, and (c) zip code. You’ll want enough for everyone who attends to sign up!
  • Re-post your event to social media, post a comment on your event RSVP page, and send that final email reminder to your guests. You don’t want anyone to forget and miss it on accident.
  • Turn your mobile phone off of “mute” or “vibrate.” People are certainly going to be calling you with last minute questions about timing, parking, and what they can bring to be of help.

What to do at the event…

  • Make sure that the sign up sheet is placed near the door, so everyone has a chance to add their name as they arrive.
  • Give people time to mix and mingle for a few minutes before you kick things off.
  • Introduce yourself and thank everyone for coming.
  • Share your personal story of how you came to support Evan McMullin for President. Again, speak from your heart. It is that personal connection that matters most.
  • Then, invite others to share their story. The more stories people hear, the more excited they’ll get. And the more excited they get, the more they’ll want to help our campaign!
  • Pass the sign up sheet around, again. Make sure everyone has a chance to sign up to be a part of our campaign.
  • If things are going well, encourage people to donate online at https://www.evanmcmullin.com/donate. It’s easy to donate online from a smartphone, and even a $1 donation helps. It’s the single best, most immediate way someone can help contribute to the campaign. 
  • Ask people to get involved. This Event for Evan is just a first step; imagine if your attendees went out and organized their own follow-up events, too! Or perhaps invite your attendees to get involved in a door-knocking event or to make phone calls, etc. Most people are happy to get involved, and are just waiting for someone to present them with an opportunity.

After the event

  • The most important thing to do after your event is to send us a copy of your sign-in sheets. All you need to do is take a photo of them with your smart phone and send them to [email protected] By sending us your sign in sheets, you’ll give us the chance to send a personal thank you directly from Evan, and allow us to give you credit for your hard work! 
  • Also, make sure to follow up with your attendees to thank them for getting involved and invite them to take the next step by volunteering in their own way. Most people are excited to get involved and just need someone to invite them to do so.